Dean's Brand Ambassadors


The Dean's Brand Ambassador Program is an initiative aimed at developing high-achieving public policy students and actively building the School’s brand profile. As part of the marketing, communications and events arm of the UCR School of Public Policy, ambassadors are cream-of-the-crop public policy students who represent the Dean and the interests of the SPP. They serve as brand advocates, outreach marketers, event staff, and role models to their peers. They design community engagement events such as seminars, community service events, and mixers, among others. Candidates undergo a highly selective interview process in the winter, and rigorous onboarding and training in the spring quarter.



[am-bas-uh-der, -dawr]

  1. representative of the Dean and the school's interests
  2. similar to a U.S. ambassador who serves in the executive branch


About the Dean


Serving the marketing, communications, and events arm of the UCR School of Public Policy as brand ambassadors, our mission is to:

  • Actively build brand awareness for the School
  • Increase and protect its brand reputation and interests
  • Provide an exceptional customer experience for our various constituents


Our vision as ambassadors is to:

  • Influence and inspire current and future generations of public policy students by role modeling our shared values and through leadership by example
  • Benefits of Being an Ambassador
    • Trainings on information dissemination skills (i.e. email marketing, graphic design, social media, etc.) and community engagement tools (i.e. event management) useful for public affairs careers
    • Potentially qualifies for the PBPL 198i requirement as a public affairs internship (must put in 100 hours minimum for the year)
    • Personal branding, leadership, and management development opportunities
    • Public speaking development opportunities (i.e. emceeing, presenting, impromptu speaking, etc.)
    • Opportunities to learn from and interact with policy professionals (i.e. via staffing of policy makers, practitioners, researchers)
    • Serving as the student face of the School in marketing materials
    • Receiving branded gear exclusive to ambassadors
    • Special recognition at commencement
    • Potential for letters of recommendation for the most qualified ambassadors
  • Selection Guidelines
    • You must be a declared UCR public policy student.
    • Freshmen who aspire to continue beyond one year of service, first-year transfer students, or first-year MPP students will be given priority consideration. Those with sophomore or junior standing may also be considered.
      • Ambassadors must be able to put in at least one complete academic year of service.
    • You must have a minimum 3.2 cumulative GPA.
    • For undergraduates, exceptions can be made for students who compensate with high public policy/upper division major GPAs and/or whose transcripts do not include any Ds or Fs from the past year. Transcripts from previous higher education institutions are taken into account for undergraduate transfer students.

    If accepted into the program and after passing a probationary period, as well as contingent on continuing satisfactory performance, you would serve continuously until graduation. You would not have to reapply for an ambassadorship.

  • Application and Interview Process

    Applications open in fall, and interviews are conducted in the winter quarter. You can submit your application as soon as you receive all your fall quarter grades, as you will be required to provide your cumulative GPA through the end of the fall quarter.

    Qualified applicants will be selected to undergo a rigorous interview process, which may consist of a first interview and a second set of interviews.

  • What Qualities Do We Look For in a Candidate?

    The ideal ambassador candidate is someone who displays the program’s shared values:

    • Dedication - committed, reliable, displays organizational and time management skills
    • Enthusiasm - passionate, sets a positive tone, shows motivation
    • Professionalism - shows tact through outward appearance and conduct
    • Teamwork - cooperative, collaborative, trust builder, good sport
    • Customer Service - service oriented, patient, humble, attentive, responsive, resolution-minded
    • Conscientiousness - self-aware, mindful of perceptions, diplomatic
    • Initiative - proactive, go-getter, manages up, goes above and beyond
    • Refinement - detail-oriented, displays growth mindset, open to feedback
    • Communication - mindful of the power of words, tone, language; respects confidentiality
  • What Does the Commitment Entail?

    The ambassador program is a commitment, and applicants should make sure they understand the expectations of the program before applying.


    • You must be available for the entirety of the academic year you are applying for. You must remain for all quarters of the academic year (fall, winter, and spring; summer is optional) for each year of service.
    • You must sign a photo/video release. As the face of the School, you must allow use of your image to be used for School purposes.
    • You must sign consent to allow FERPA-trained personnel to review your academic record for the purposes of verifying demonstration of continuing academic excellence.

    Ambassadors typically put in an average of 3 hours per week; many opt to devote more. As an ambassador you should expect to:

    • Undergo a two-day orientation and probationary evaluations during your first quarter
    • Staff 4 (if you are an undergraduate) / 1 (if you are an MPP) ambassadorial event(s) minimum per quarter
    • Participate in a general assembly meeting every quarter
    • Participate in a committee and all related meetings each quarter (required for undergraduates; optional for MPPs) - committees are charged with a particular event or project, i.e. seminars, student engagement events, community service events, etc.

    Additionally, MPP ambassadors may be charged with peer mentorship duties for undergraduate ambassadors.

  • Other Information

    Team Management

    • The ambassador program is overseen by a staff member, the Marketing Manager.
    • The Chief Ambassador is a student worker who acts as a deputy student manager.

    Probationary Period

    • All newly appointed ambassadors undergo a probationary period during their first quarter of service.
    • Ambassadors will undergo a performance appraisal at the conclusion of their probationary quarter.

    Dress Code

    • Business professional is the default attire for ambassadors, unless otherwise noted. Ambassadors are expected to strive to be the best dressed in any given room, regardless of how others are attired. Ambassadors are expected to present a polished, sophisticated, and professional looks for others to look up to.

    External Commitments and Leaves of Absence

    • Ambassadors are expected to prioritize the program when entering into other commitments. Taking a break from the program during the academic year is not allowed.
    • Ambassadors are discouraged from participating in other ambassador programs; if you are passionate about joining another ambassador program, you must propose a time management plan.
    • Ambassadors are encouraged to undertake UCDC, UC Sacramento, or Study Abroad during the summer quarters.
      • Exceptions may be made on a case-by-case basis by the Marketing Manager, taking into account whether a proposed leave during a non-summer quarter would lead to decrease in coverage of ambassadorial events and/or negligence in committee work.
    • By serving in the executive branch, ambassadors cannot concurrently serve in a legislative capacity or student government capacity like ASUCR or Graduate Student Association.


    • Ambassadors may be dismissed from the program due to unsatisfactory academic performance, lack of participation, and lack of adherence to the program's shared values and/or policies and procedures.

Meet the Ambassadors

For more information: